Do you know what customer advocate is?
Do you know difference customer advocate it is not brand advocate?
These two definitions sounds so similar but meaning are so different that you definitely should read this article further and understand difference of it.
There is full internet of wrong definition what means “costumer advocate” and there is so much information that confuses.
Let’s try find out what we know and what we can share with u.
So let’s start with what we know.
Customer Advocates ? Brand Advocates
Normal and proper definition of meaning “costumer advocate” should look like this:
Customer advocate: Person or function entrusted by the management of a firm to study the needs of its customers, and help the firm in satisfying them in a timely and cost effective manner.
I think this make sense. This is person which are employed by the company for company interest, to speak in companies’ interest and to clear out companies’ strategy.
As we search google we see that first ones results of searching “costumer advocate” returns answers which are truth but further we see returns that speak not about “costumer advocate” so that is why we are trying to clear this out.
Many of google search results returns answers of brand advocates articles but not costumer advocates.
To clear it out we should mention what means “brand advocate”.
Brand advocate: Enthusiastic customers businesses can leverage as a source of referrals, traffic and marketing.
Brand advocates most of time are costumers or company like persons whom promotes business among all networks and social media, refer all fiend sand friend of friend to that brand company.
These people do not belong to company and that is the biggest difference between “costumer advocate” and “brand advocate”.
So what exactly is a customer advocate?
- Costumer advocate do marketing and design, development of company strategy.
- Costumer advocate do internal company functions and beyond that what is need to be done in company.
How should look like costumer advocate work in company:
These persons deal with company management issues on costumer management across all organization’s departments, this includes and policies of the company ethics and price politics, products features and etc.
Customer advocates can handle and big research teams to find out products satisfaction, strategy & product plans and customer engagement.
If you know what is costumer advocate- Do you need a costumer advocate?
Many of companies try to spend all their money to commercial and forgets that most of profit comes from existing costumer.
And I am sure you do not though about it.
Costumer advocates are the hearth of successful and profitable company growing business.
And it cost as cheap as to spent money for one months of commercial budget.
Contact us with yours problem or prospect of vision and we will give you an answer or suggestion what to do.
If you have any doubts to contact us- read further:
There is study of Wharton School of Business 83% of satisfied customers are willing to refer products and services.
But only 29% actually do.
Only one of three will refer yours business to colleague or friend when you have done all right and perfect.
So what will happen if you are doing something wrong or bad when you sell product to costumer?
You are right, no one will refer you further.
If you feel that costumer advocate are not for you try use this costumer brand creating strategies on your own or contact us to help you instant:
1. How to build stronger customer relationships
Most important of all marketing and remarketing strategies are to show yours costumer that you value him and you do not forget him after he purchased yours product.
As good yours impression will be to client, as good yours product will be, how well you will work it client as you ended yours deal, as strong this client become yours brand advocate.
In short- you will get new employee for free. Is it is not fantastic?
Then costumer start to be brand advocate every time he refers yours business he puts on edge his own reputation so you can be sure that costumer will not refer yours business if he will not be sure that he can recommend yours product.
That is why make client to refer yours business is so hard and to make client to be brand advocate is hard and that is why you need costumer advocate that you were guided for it.
2. You should use customer satisfaction surveys to identify potential brand advocates
It is hard to find out which client is brand advocate that is why you need customer advocate that he guide you.
It is hard to determine yourself what will be saying customer about your brand or production, what satisfaction did customer got and what customer satisfaction surveys do you need to do to realize real one potential or harm of yours customer brand referrers.
The most important in customer satisfaction is to ask yours customer how do they like yours product and yours brand.
To find out if customer is brand advocate you just need to ask client some questions:
How likely would you be to recommend us to your friends or colleagues?
- I would go out of my way to recommend <your company>
- I would recommend <your company>
- I wouldn’t recommend <your company>
3. Communicate with customer and get an opportunity to earn customer referral opportunity
Remember that every client can be brand advocate and yours costumer advocate should encourage you that you should act with every client same as you would like to ask referral at the end.
Every time you communicate with costumer you are free to try impress yours client and try to build relationship and then this client will be yours brand advocate.
As you finish deals with client ask them to give you a recommendation about yours services and maybe only maybe this client will be yours brand advocate.
How to get it you should learn from yours customer advocate.
If you do not have idea how to get brand advocates you should contact us and we will find answer to yours problem.
One of the easy way to spread yours brand around is to ask yours client do he knows any companies that yours product would fit or they would be happy to get it.
4. Offer incentives preferable to not offer money
One simple way to get yours products advocate is referral programs which are very popular now days.
Almost none of companies will be interested if you will offer money for referrals and almost all will be happy to become yours brand advocate if you will offer problem solving solution to company by focusing on adding value to your customers.
How to get it?
You can offer add value to costumer with extra trainings or courses which would be useful for yours client clients.
Every way you help yours client is investing in yours relationship with yours brand advocates.
When you build relationships with companies which can be yours brand advocates you get volume of opportunity to get many costumer brand advocates from that company.
5. If yours costumer feels good about yours product help him spread yours brand referrals.
You should remember one truth that investing in yours customer service is expenses you should never minimize and you should invest as much as you can.
Every time you invest in yours client experience it is time when you invest in yours brand advocate and yours free commercial via costumers.
All people value services what gives them most useful thing or experiences they can’t forget long time.
Every time customer gets more than expect every time this costumer becomes brand advocate and refers yours business to others.
First of all to impress yours customer is to understand what customer expects from yours business and how to reach that or maybe to do better that costumer expects.
You should think out of box and get decisions that will help yours costumer feel they are welcome and they are special for you.
6. Just ask yours client to referral you.
To ask client for a referral is hard as ask women to dinner but you never know how will client react and if you try will nothing be wrong on it.
It is so easy way to get brand advocate is to ask him to be one.
You can use many of strategies to make yours clients into brand advocates but if you do not dare to ask yours clients for referrals you will fail.
If you have problem to ask yours clients to be brand advocates or you do not know how to do it contact us and we with pleasure will be yours costumer advocates.
There is no leads that generates so fast and good leads as a costumer referrals.
Yours costumer advocate will create warm referral net of yours brand advocates from yours costumers.
Every business success key is brand advocate net and referrals from it.
To turn yours costumers into brand advocates is not so hard as it looks from a beginning but you need to work with it every day and constant so let us do you a favor and create yours brand advocate net for you.